Written by the Tee's designer; an SOF medic instructor:

Originating at an SOF medical schoolhouse (who cares which).

The course is extensive, with most participants having dedicated around 18 months by the time they're let go.  Sometimes, the reasons for being dropped are straightforward - serious errors involved.  Other times, even outstanding individuals are cut due to an off day, despite excelling on nine out of ten other days.

The fact remained, they didn't meet the standard, so they had to go.  Allowing otherwise would compromise the next generation and weaken our team.  Staying tough, committed to the mission, and keeping emotions in check is the core of what we do.  So the decision is clear.

What started as an exclamatory remark during tough cuts evolved into a guiding principle: "God Bless The Standard."  Close doesn't count, almost isn't enough, and barely still falls short.

It began with a medical course, giving us the scalpel.  The ability to make precise, decisive cuts applies universally to "God Bless The Standard," whenever it's put to use.

Regardless of your background, resist the decline in resilience by upholding uncompromising, high standards in your life and in the institutions you belong to.

-S

All of our apparel is printed; not pressed.  This creates a much softer graphic that flows naturally with the garment.  

All products are made to order, to alleviate waste.  

Our crewneck sweatshirts are obnoxiously soft.  And they're fly AF.  Like all of our apparel, our graphics are printed; not pressed.  This creates a much softer graphic that flows with and actually feels like it's a part of the fabric.  Someone will definitely attempt to steal it from you.  You need to be smarter.  And faster.  Or you can just buy another.

52% airlume combed and ringspun cotton, 48% polyester