The tradition of including bubble gum with baseball cards began in the 1930s when Goudey Gum Company started inserting a stick of gum into packs of their baseball cards. This innovative pairing became immensely popular among young collectors, creating a symbiotic relationship between gum and baseball cards. Over the years, other gum companies, such as Bowman and Leaf, also started producing baseball cards with gum. 

Excerpt from: "Why did they Put Gum in Baseball Card Wax Packs..." by Repacked Wax

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